clinician-led weight
management company
case study
OVerview
A clinician-led weight management service designed to help people achieve sustainable weight loss through a combination of prescription weight loss treatments, clinical support, nutrition and lifestyle guidance. The service provides ongoing professional support throughout each patient’s weight loss journey.
Objectives
As a brand-new business entering a competitive market, the client was starting from scratch with no existing brand visibility. The objective was to build awareness while increasing the number of new customers generated through paid media, using both Google Ads and Meta to reach people actively considering weight loss support.
We developed a full-funnel strategy, taking potential customers from initial awareness and consideration through to conversion and retention. The focus was on increasing conversions and online applications while scaling campaigns efficiently, continually optimising activity to improve performance, reach more potential customers and generate a consistent flow of new enquiries and applications.
Weight management also presents additional advertising challenges, with Google Ads placing restrictions around certain weight loss, healthcare and medication-related advertising. This meant campaigns, creative and messaging had to be carefully planned to remain compliant with platform policies while still effectively reaching and converting potential customers.
The activity
We managed paid media activity across both Google Ads and Meta, continually reviewing performance and making changes to targeting, bidding strategies, budgets and creative.
As the campaigns developed, we used performance data to identify opportunities to scale while maintaining control over costs. Tracking and conversion data were also closely monitored to ensure the campaigns were optimising towards meaningful customer actions.
Alongside the paid media activity, we also supported the client’s organic search strategy by producing one SEO-focused blog per month. Each blog covered relevant topics designed to target valuable search terms, strengthen the website’s content and help improve organic visibility over time.
Google Ads Campaigns
We continually optimised the Google Ads campaigns to increase traffic and conversions while keeping spend controlled.
Campaigns were adjusted and scaled in response to search demand and conversion performance.
Bidding strategies were tested and refined as more conversion data became available.
Performance Max activity was used to significantly expand reach and generate additional traffic.
Budgets were managed according to performance, allowing us to scale stronger-performing areas of the account.
Conversion performance was closely monitored, helping us make ongoing changes based on the latest campaign data.
Meta campaigns
Alongside Google Ads, we used Meta to significantly increase the client's reach and generate applications from prospective customers.
Campaign reach was scaled considerably throughout the reporting period.
Budgets and targeting were continually reviewed according to performance.
Creative performance was monitored to identify and respond to signs of advert fatigue.
Campaigns were optimised towards generating applications rather than simply driving traffic.
As the campaigns developed, stronger-intent traffic helped increase applications even during periods where overall impression volumes were lower.
Results
Across Google Ads and Meta, the campaigns delivered substantial growth in reach, traffic and conversion volume:
increase in Google Ads conversions
500%
increase in Meta applications
peak weekly Google Ads conversions
increase in peak Google Ads click volume
1000%
increase in peak Meta reach
By continually refining the campaigns and using performance data to guide targeting, bidding and budget decisions, we were able to scale the client's paid media activity and generate significantly more conversions and applications across both platforms.