Commercial Printer Supplier
case study
OVerview
An online supplier of commercial printers and printing consumables, providing businesses with a range of printing equipment and associated supplies.
Objectives
The client came to us with the objective of increasing sales revenue through Google Ads while improving the return generated from their advertising budget.
A key focus was increasing sales of higher-value equipment, including commercial printers, alongside the existing consumables range. We also wanted to broaden the client’s advertising activity beyond its existing Search campaigns, creating more opportunities for potential customers to discover its products.
The activity
The client’s existing Google Ads activity had primarily relied on traditional Search campaigns. We expanded the campaign mix by introducing Performance Max and Shopping, giving us additional ways to promote the product range and reach potential customers.
Alongside broadening the campaign mix, we placed greater emphasis on higher-ticket products, particularly commercial printers, to focus advertising activity on opportunities capable of generating greater sales revenue.
Google Ads campaigns
We developed the Google Ads activity with a focus on increasing attributed sales revenue and making more effective use of the client’s advertising budget.
Performance Max and Shopping were introduced alongside the existing Search campaigns.
The broader campaign mix created additional opportunities for potential customers to discover the client’s products.
Greater emphasis was placed on higher-value equipment, including commercial printers.
Performance was continually assessed against sales revenue and ROAS, ensuring the account remained focused on generating a strong return from advertising spend.
Results
During our first year managing the account, Google Ads sales revenue and ROAS both increased substantially. Performance was also sustained beyond the initial year. Overall we achieved:
339%
increase in attributed sales revenue
185%
improvement in ROAS
11.69x
ROAS across the matched 2024 period
18
consecutive months above 9x ROAS
By expanding the account beyond Search-only advertising and placing greater emphasis on higher-value products, we were able to significantly increase the sales revenue attributed to Google Ads while delivering a stronger and sustained return from the client’s advertising budget.